Fashion is a mode of self-expression and mobility in a certain time and geographical area and in a certain context, of dress, footwear, accessories, cosmetics, hairstyle, body posture, and behavior. The word also means a general appearance defined by the fashion industry at what is current or trendy. It may be defined as the combination of clothes, footwear, and accessories with a given combination of attitudes. In other words, it is a synonym for vanity.
The history of fashion is also a history of ideas, usually represented by a variety of objects: fashion items, dresses, hats, ornaments, apparels, or accessories. People use fashion items to make a statement, and clothes, shoes, or apparels are worn to create a specific appearance, often in response to some perceived situation or occasion. A trend is a pattern of dressing developed over a period of time, usually from the late nineteen-twentieth century up to the early nineteen-hundreds. A style, on the other hand, is a personal variation on popular fashions developed over a period of time, popularized in one fashion magazine or other media, and characterized by a consistent pattern of dressing.
The reasons people use fashion to express themselves are many, ranging from wanting to look their best to being concerned about making a fashion statement or simply being able to afford the latest styles in clothing. As a matter of fact, fashion and the ways in which people dress is an important reflection of their status in society. Fashion styles supply chain management theories to help managers design and market fashions for mass audiences.
When a new trend emerges in the field of fashion, business managers and owners, especially those involved in the design and production of mass fashion items, are forced to react with caution. In order to keep the new fashions in high demand, mass producers and distributors must alter their production processes, inventories, marketing plans, purchasing plans, and delivery procedures. While the aim of changing a company’s production methods, processes, inventories, or marketing plans is to improve upon the viability of the company and thereby increase profits, they can also be perceived as a necessity for staying in business. Changing a company’s fashion trends, which change with fashion weeks rather than seasons, can sometimes seem like an unnecessary cost, especially when larger profits can be obtained by maintaining the status quo.
The fashion industry works under pressure to respond to the changing tastes of consumers, often by creating new trends that challenge existing styles. If a trend is not accepted by consumers, it may be forced to come to a screeching halt, resulting in a loss of income for the company that made the trend popular in the first place. Changing fashions dictate that the fashion industry must adapt to new trends in order to stay in business. This process begins with observing the way that consumers dress, both in the home and at the office; this allows the fashion designers to begin to formulate strategies for changing fashions. The creation of new styles and ideas leads to the next step in the fashion industry’s transformation: marketing the new fashion trends.
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Marketing fashion trends allows companies to show off their wares before the public, allowing them to gain an advantage over similar businesses that may not be able to react quickly enough to consumer demands. By showing of their products, as well as their advertising techniques, companies are able to show themselves as creative, pioneering companies that provide cutting edge fashion at affordable prices. The use of print, television, and radio advertisements helps the fashion industry remain relevant as fashions continue to change and grow.