A SEO audit is the process in which an expert professional audits a website to identify the exact amount of SEO effort that is required for its ranking. An SEO audit ensures that the site is optimised in line with the guidelines of major search engines. SEO is a vast field and it is very important to understand how search engines rank websites. Most business owners underestimate the amount of SEO work that is required and therefore undervalue their site. When a business owner invests in SEO they usually invest in long term benefits such as increased ranking in search engine results. This means that, a high ranked site will be able to sustain itself in the long term if the market conditions change.
An SEO audit is the tool that will allow you to pinpoint what is working and what is not so that you can improve your SEO efforts. SEO is very complex and the amount of work that goes into optimizing a site varies from one person to another. SEO targets unpaid visitors rather than paying visitors or direct traffic. For this reason, every webmaster tools should have a detailed SEO audit report that highlights the major areas of SEO success and failure.
For example, if most of the major off-page seo factors are working for you but you notice that your off-page seo efforts are not yielding the desired results then the first thing that you should do is to look at your on-page seo efforts to determine if there is anything wrong with them. If you are not making any progress in improving your on-page seo rankings then it would be wise to consider changing your strategies. There are many webmaster tools available that help you to monitor the progress of your off-page seo efforts and these include Google Analytics, Majestic SEO, and OpenSIteX. By looking at the progress of your off-page seo efforts, you can easily pinpoint areas of improvement and you will also be able to see the results of your efforts as they begin to pay off.