Search engine optimization, or SEO, is a common method of increasing traffic to websites on the Internet and obtaining top rankings in the major search engines. Search engines, such as Google, Yahoo!, and MSN, use a special algorithm in order to rank websites. SEO keywords or keyword phrases are the key words and phrases in your web pages that allow people to easily find your website through search engines.
A well optimized site “speak’s the language” to its potential visitors by using keywords for SEO that help connect searchers with your website. Keywords are also used to determine the relevance of your pages to a searched phrase, thus increasing the possibility of your pages appearing in the first results or on the top results page. In order to ensure you get the best result out of your SEO efforts, you should be sure that the keywords you choose to target your SEO efforts are not overly general and don’t have too many general competitors.
Google has a great example of what too many general keywords can do to a website: they make it harder for the very people who need your services or products to find you! Google knows when keyword stuffing occurs and has implemented measures in their ranking system to prevent this from happening. So before embarking on an SEO campaign, it is important to have a good understanding of how the search engines view keyword targeting. When it comes down to it, keywords matter and how much you use will have a significant impact on the number and quality of links that result from your site.
When it comes to selecting keywords for SEO, the most obvious tool for this is the software called Keyword Planner. The Keyword Planner tool provided by Overture allows you to input a list of your selected keywords into the software’s simple to use interface. You will then be shown a list of related and Similar searches and you can further analyze the competition for each keyword by clicking on the relevant search volume slider. The last part of using the Keyword Planner is choosing the date range you want your ads to show, setting a maximum daily budget for your SEO efforts, and selecting a graphics package with custom text and image options. You can use these tips to build your own search database.