If there was one single thing that all successful real estate agents could agree on, it would be the necessity for real estate promotion. Without promotion, we wouldn’t get new clients, and if we did get new clients, we wouldn’t be able to keep them. Real estate agents need all the help they can get, so let’s take a look at some simple, yet effective real estate marketing ideas that can see your company soar into the sky.
One of the best ways to promote a real estate business is to give out freebies. For example, if you are in the market to buy a house, throw a party or give a conference on the house. You could offer anything from a free consultation to a free weekend getaway somewhere. The key to making these types of real estate promotions work is to have the right information, throw enough freebies out there, and give away just enough that people are talking about it, but not so much that they don’t need the product.
Another way to create real estate promotion is to send out press releases. You can do this by sending the same press release to local newspapers and magazines, or you can write it yourself and submit it to local newspapers and magazines yourself. By sending out press releases, you create a lot of new leads for your company. Also, if you are holding a sales event, by giving out some swag, like pen or key chain, you’ll also get some new leads as well.