What is an SEO audit? Essentially, it is a review of your site’s traffic statistics. Search Engine Optimization is the act of enhancing the quality and volume of site visitors to a site or a page in search engines, primarily from major search engines like Yahoo and Google. SEO targets unpaid visitors or “untapped” traffic instead of paid visitors or direct traffic.
An SEO audit conducted by a qualified team of Internet marketing professionals will first identify high-volume keywords that draw significant amounts of traffic. These keywords may be competitive or low-priced keywords, but are not readily indexed in popular search engines like Yahoo and Google. For example, a business selling chocolate cake might choose to target keywords like, “chocolate cake” and “how to make a chocolate cake”, while a cosmetics company would opt for, “make face look smoother” and “how to reduce acne”. This sort of targeted niche analysis is not typically done by a general content audit, which is usually more concerned with determining whether your content provides value to readers, and whether search terms used to access your site make sense in relation to what your business offers.
An SEO audit is usually performed by a professional firm that specializes in search engine optimization. Such companies can provide you with invaluable information about how to improve your current rankings in major search engines, as well as ways to increase your rankings for more competitive keywords. By using these tools, you can quickly pinpoint problem areas and implement solutions that will help your business move up the rankings. For any business owner, the benefits of an SEO audit are tremendous – your business will experience a dramatic increase in both visitors and sales!