In the world of pay-per-click (PPC) advertising, website rankings are critical to your success as a PPC marketer. The “head-to-head” competition in this arena is fierce, and you need every advantage possible to get your website to the top of search engine result pages (SERPs). The only way to increase traffic and improve website rankings is to use an effective keyword tool and software tool. A good rank tracker will provide you with accurate data and statistics on which keywords your competitors are using and which keywords are bringing you the most traffic. seo rank tracker software One of the key benefits of using an effective keyword tool and software…