The Shopping for fashion clothing is one of the activities that have become a norm in many people’s lives. Fashion has become a part of the lives of most people and fashion designers are trying to entice people to buy their products. The findings show that fashion clothing involves more materialism, sex and age in a person’s decision to wear it. Furthermore, it has been observed that fashion knowledge influences consumer perception in making fashion buying decisions regarding fashion. The article discusses the impact of fashion knowledge on the consumers’ willingness to wear fashion clothing. This article discusses the impact of fashion knowledge on consumers’ willingness to wear fashion clothing,…