A SEO audit is the process in which an expert professional audits a website to identify the exact amount of SEO effort that is required for its ranking. An SEO audit ensures that the site is optimised in line with the guidelines of major search engines. SEO is a vast field and it is very important to understand how search engines rank websites. Most business owners underestimate the amount of SEO work that is required and therefore undervalue their site. When a business owner invests in SEO they usually invest in long term benefits such as increased ranking in search engine results. This means that, a high ranked site will…