• seo

    Digital Marketing Techniques and Applications

    Digital marketing is the part of direct marketing which uses digital and web based technologies like desktop computers, hand held mobile phones and various other digital media and networking platforms to advertise products and services and promote business. It is basically an application of the Internet to reach out to prospective consumers through the electronic means. There are various digital marketing techniques and they include search engine marketing, Pay per Click (PPC), e-mail marketing, media buying, affiliate marketing, content marketing, viral marketing and web 2.0 strategies. These techniques are adopted by different companies because they can be used for Internet marketing, offline marketing and even cross channel marketing. The digital…