Strategic marketing plan is a method which will help an organization to focus its limited marketing resources on the best opportunities to improve sales and attain a sustainable competitive edge. Marketing, as we all are aware of, is a mix of art and science which has been implemented since the ancient times to promote business and marketing. Marketing is not only a tool to earn profit but it also helps the customer to know and understand the different products and services offered by your business. This article discusses the concept of marketing in depth. It mainly deals with the advantages of strategic marketing plan. The benefits of a strategic marketing…