Many of you have heard about Google Keyword Ranking. But what exactly does Google keyword rank look like? It’s a complex system that uses many different elements, including Google Analytics, Google AdWords, and other third-party websites. Google itself develops and updates keyword rankings weekly. But it applies various filters to analyze user behavior, which is why the updates come so regularly.
In its simplest form, Google keyword ranking analyzes keywords and compares them with the search volume to determine an exact position. The system basically tries to figure out what percentage of searches are made on certain keywords. But the thing that makes Google unique is that it applies a different filter to each search. So instead of looking at keywords that get a certain amount of clicks, Google focuses on the frequency of those clicks – how many times it was searched over a set period of time. This is referred to as the CPM, or click-per-minute. In technical terms, a higher CPM means more impressions.
Now, for instance, if someone searches for “cupcakes” once, that person is more likely to be interested in what is said in the second paragraph of the article than in the first paragraph. If the second paragraph of the second search result page has a lot of good information, the search engine will give that page a better placement than the first page – in other words, Google will put the second page ahead of the first page when calculating for a ranking. You may be able to guess what the formula is – it’s a matter of following the formula enough times to equal the number of clicks. This is called taming the wild. When Google started offering real-time search results (aka Google Instant) the process of gaining higher rankings became much easier.
There are two ways that Google can tell whether your website is getting a lot of clicks. The first way is by looking at the total number of impressions. Google displays a graphical representation on the Google SERP showing how many times your keyword has been viewed over the last month. The second way is to look at the number of unique impressions. Google offers two different methods of measuring the number of unique impressions – the number of impressions generated by each link and the number of impressions generated by a single click.
The most common way to analyze the competition is by tracking the keyword rankings. Keyword positioning allows you to see where you are and how far down the page a competitor is if you use a particular keyword. Google offers two different systems that allow you to analyze the competition – Google Insights for Keywords and Google External Positioning. Although Google Insights can be somewhat limited to a particular geography, Google External Positioning has the ability to track keywords around the world and provide great insight into keyword positioning effectiveness.
Google also offers a tool called Google Keyword Rank Checker. This tool allows you to quickly analyze the competition and see how they are ranked using several different metrics. The main view is divided into several sections where you can see a table of ranks for each keyword, the exact phrase it was just used in a solo campaign, the total number of links on a page, the total number of searches done for that phrase and so on. You can also find out a bit more about the individual keywords. Google provides a detailed breakdown by country, region and other geographic details.
Google also offers a tool called Google Retweet that shows how many people are re-tweeting a specific tweet about a certain product or service. Google’s social network architecture is quite impressive, allowing you to quickly analyze the top Twitter posts for a given day. Google also offers insights into how many links are back linking the page for a given keyword and also the total daily searches done for a given week. These tools can all be extremely useful if you are working to improve your Google ranking.
As you can see, there are a lot of resources available to help you with Google rank tracking. These services combine real world data with sophisticated tools and reporting software to make it easy to understand how you’re progressing and what to focus on in order to make consistent, quantitative improvements to your website. A good Google ranking checker will allow you to quickly track the progress of your SEO efforts. Whether you want to get ahead of the competition or just want to understand the basics of how Google works, these services can help you get there!