Search engine optimization, or SEO, is a set of techniques used to increase the visibility of a website in search engines and thereby increase its popularity among online users. Search engine optimization pertains to the process of enhancing the volume and quality of site visitors to a particular website or a particular web page in search engines. SEO aims at free, targeted traffic rather than paid, targeted traffic or organic traffic. This type of internet marketing requires a website to have a unique content, an extensive and well-written web content, and a site-specific design. The major tools used in search engine optimization are RSS feeds, keywords analysis, link building, and directory submission.
Another important aspect of search engine optimization that drives a significant amount of web traffic is social media. Social media is a new platform on the World Wide Web where people can share and access information with the help of tags or keywords. This helps in driving a significant amount of search traffic and subsequently web traffic as well.
Another important feature of search engine optimization that helps in driving a significant amount of web traffic is the page structure. There are certain elements which need to be taken care of while developing a website for Search Engine Optimization. One of the most important and perhaps the first step towards achieving success in web promotion is the page structure itself. Every web page, whether it contains a text or image, should be structurally sound with relevant heading and meta description tags, which reflect the nature and purpose of the page. A good website for seo purposes should be well structured as a result of this.