What is Search Engine Optimization? It is the art of increasing the amount and quality of web site traffic to a specific website or a particular web page from search engine results. SEO targets unpaid web traffic instead of paid web traffic or direct traffic. SEO is the best way to get a high search engine result ranking for a specific website. It helps in the increase of sales for both internet users and webmasters. SEO The major benefit of SEO is that it improves the visibility of a website in search engine result pages (SERPs). This means that a website appears higher up in SERPs when Internet users search…